The negative trends experienced by digital embellishment users have been, predictably, in the event and invitations-focused segments. The wedding industry has taken an enormous hit, with special events invitations and fundraising also experiencing declines.

A traditional staple of the digital embellishment business, the business card, has also experienced a significantdecline. People aren’t meeting face to face to trade business cards as they may have done in the past.

• Retail Signage
• Graduation Cards
• Wedding Related Industry
• Special Event Invitations
• Fundraising / Non Profit
• Business Cards

Based on user polling data, there has been a significant drop in the following effects categories:

• Flat (2D) spot UV
• Flood UV
• Colored and pigmented foils
• Variable data finishing